Our Story

Welcome To Northern Belle!

Northern Belle began as one of those "what if" conversations back in 2019. Founder & CEO, Britney Riesenberg, asked herself this question while on an epic friend vacation on the Caribbean Island of Grenada. "What if I started my own business? I love fashion, I love helping people, I love challenges. I feel like I can do this." So, after a couple rounds of Rum Punch, the idea of Northern Belle was born. I wanted this store to change our tiny community. I wanted to bring options, fun and excitement to the lives of my fellow Rual dwellers. Small town doesn't have to mean small options. I wanted to build a brand that is fun, upbeat, unique, and affordable to celebrate and empower a community where every woman can have the confidence to be herself. 

Fashion is FUN but we want it to be more than that. We want every item we bring into our store to inspire confidence and help empower women to feel great.


We always strive to do better in all aspects of business. From everything we produce, to our relationships, and the company culture. We are focused on radiating positivity!